founder (first)
We’re Mikayla and Hailey, the co-founders of Indie Beauty Branding, and we’ve each spent over a decade in the clean beauty industry. Our journey began working closely with beauty startups, where we saw firsthand the challenges and opportunities that come with building a brand that’s both impactful and authentic. We realized that beauty brands needed more than just products with safe, high-quality ingredients; they needed a voice, a presence, and a strategy that spoke to the modern, conscious consumer.
revolutionizing (beauty branding)
After years of collaborating with top clean beauty brands, perfecting our craft, and staying ahead of the trends, we decided to come together and create Indie Beauty Branding, a full-service agency designed to help beauty brands break through the noise. Our approach is simple but powerful: we combine our deep industry knowledge with a passion for creativity and a bold, forward-thinking mindset.
experience you can (trust)
Our combined experience spans product development, marketing strategy, and creative direction, giving us the unique ability to bring every aspect of a brand’s vision to life. We’ve worked with brands that value sustainability, transparency, and wellness, and we know what it takes to make a lasting impact in a space that’s always evolving.
setting industry (trends)
Indie Beauty Branding is more than just an agency; it’s a movement. It’s for the brands that want to do things differently, for the ones who are ready to set trends, not follow them. With a sharp eye for emerging trends and a deep commitment to innovation, we partner with brands to craft unforgettable campaigns, create elevated visuals, and develop strategies that resonate with today’s beauty enthusiasts and conscious consumers.
- Mikayla & Hailey
